Media Attribution & Optimization
Allocate your marketing budget to get the best possible outcomes and understand the impact of your efforts using our media attribution and optimization technologies.Get in Touch
Civis Attribution gives you the deep performance insights you need with an approach that measures the incremental impact of your marketing campaigns, allowing you to identify areas of strength - or diminishing returns - at the person, ad, site, or channel level. By combining cross-channel measurement and leading data science methodology, you can optimize your marketing outreach and cut costs.
Civis Media Optimizer connects your target audience with our rich viewing database. Proprietary algorithms choose the combination of shows that provide the most efficient audience exposure to meet your goals. CMO offers detailed recommendation reports including reach, frequency, content type, daypart, and broadcast vs. cable. When you’re ready, easily download the recommended media schedule for negotiations and implementation.